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Formula One car maker McLaren unveiled plans on Thursday to build a range of commercial sports cars in Britain, using race technology to take on other high-end European manufacturers such as Ferrari and Porsche on the highways.
McLaren is banking on renewed spending after the global economic downturn to bolster demand for its first offering, the MP4-12C, which will go on sale in late 2011 with a hefty price tag of $200,000.
The company aims to make up to 1,000 of the 12C cars next year, with up to 40 percent being sold in North America.
The model will compete with the Ferrari 458 Italia and Mercedes SLS AMG.
