Remember Reach Website Launches

This week AgencyTwoFifteen and AKQA launched a massive integrated push for Xbox and Bungie Games' Halo Reach. The campaign includes a website, created out of AKQA, whereby visitors control a real-life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The effort also includes live action spots and partnerships with PepsiCo and Doritos. Click the image below for more details!