Inception: Unlock the Dream

One of the biggest films of the year, Inception, is coming to DVD and Blu-ray on December 7. To coincide with the home video release, Warner Bros. is working with SpyderLynk, makers of SnapTag, to make the marketing campaign for the release more viral.


Beginning today and leading up to the release date, special SnapTags will be hidden in Inception TV commercials, on web pages, on posters and more. Snap the tag with your the camera on your mobile phone, and text or e-mail the photo to receive weekly special content.

For instance, snapping a tag from the Inception Facebook Page, will give you access to a brief video clip of director Christopher Nolan discussing some of the shots used in the film.