Lexus Dark Ride Interactive Movie Launches

Lexus has released a high-def interactive film, Dark Ride, to promo its new CT 200h model. Visitors to the LexusDarkRide website can place themselves into the movie, and into the CT 200h seat right next to actor Norman Reedus, of the Boondock Saints film franchise. From there they can record their own dialogue, control the camera movement and POV, and make decisions that alter the path of the movie narrative.